kdrb.kerala.gov.in Syllabus Public Relations Officer : Kerala Devaswom Recruitment Board

Organisation : Kerala Devaswom Recruitment Board KDRB
Recruitment Name : Public Relations Officer
Announcement : Syllabus
Website : https://kdrb.kerala.gov.in/?cat=14

KDRB Public Relations Officer Syllabus

Detailed syllabus based on the main topics
Public Relations :
1. Communication process, Models and Theories
Communication process – Definitions – Elements – Nature and scope – Various scholarships and approaches – Levels of communications – Intrapersonal, Interpersonal, Group, Mass etc.

Related / Similar Syllabus : School Education Department Mizoram Group-C Syllabus

– Models of communication : Aristotle – Laswell, Shannon and Weaver – Schramm and Osgood – George Gerbner – Riley and Riley – Maletzke – Elihu Katz and Paul Lazarsfeld – Elisabeth Noelle-Neumann – Walter Gieber and Walter Johnson – David Manning White – McNelly’s model – Galtung and Ruge – Diffusion of Innovation Model – One step, Two step, Multi step flow of Communication

– Mowlana’s model of International Flow of Information – Uses and Gratification Approach – Semantic space theory – Cognitive theories – Behavioral theories – Stimulus Response Theory – Hypodermic Needle theory – Limited effect model Communication theories – Selective Exposure, Perception and Retention – Balance Theory – Congruity Theory – Social Learning Theory

– Individual Differences Theory – Social Differentiation Theory – Social Relationship Theory – Concept of mass – Mass Society Theory – Agenda Setting Theory, Framing, Priming, Stereotyping, Ideas of Persuasion, Propaganda – Cognitive Dissonance Theory – Obstinate Audience Theory – Social Judgment/Involvement theory – Social Learning Theory – Media Ecology

– Normative Theories of the Press – Effects and Impact studies in Communication – Media Dependency Theory – Phenomenological methods in Communication – Transitions in Media usage patterns – Issues of Form and Content – Empirical points of differences – Social Media environment – Role of Information and Data of contemporary period – Post Modernism and Media – Communication Accommodation – Convergence – Divergence and Over Communication.

2. Writing for Print Media
Print Journalism – Characteristics of print media – Print media evolution – Historical perspective on print journalism – Types of print media – Concept of News – Definition of News – News Literacy – News values – Elements of news – Photo Journalism – Formats of news Presentation – News story structure – Inverted pyramid style – Hourglass – Narrative style – Follow ups – Types of news – Hard news – Soft news – Human interest etc.

– Feature story types and approaches – Developing feature story ideas – Profile writing – Narrative storytelling in features – Technology and news gathering and dissemination – Hybrid media – Objectivity – Source cultivation – Interviewing skills – Types of news interviews – Beats – Types of reporting – Political– Science & Technology – Development– Court – Travel and tourism

– Arts and Culture – Investigative, Interpretative, Embedded, In-depth, Cheque book, Yellow, Aggressive, Campaign – News Agencies – Press Releases, Meet the press, Press Conferences, Government and non-Government sources, crowd sourcing, citizen reporting, social media sources – credibility and authenticity – Hierarchies in news organizations – Deadlilnes – Trends in Automated Reporting

– Natural language generation – Writing for Niche audience – Data-driven reporting – Real-time reporting – Automated fact checking – Artificial Intelligence enhanced interviews – Content Monetization – News algorithm – Fake news – Deepfake – Principles of Editing – Stylebook and guidelines

– Editing for clarity and conciseness – Multi-media storytelling – Headline writing, Modern Trends – Checking Facts And Figures, Accuracy, Fairness and Objectivity – Localising News, Subbing, Rewriting – Editorial writing – Page design – Principles of Layout and colour – Typography – Photo editing – Caption writing.

3. Public Relations and Corporate Communication
Publicity – Propaganda – Public Relations – Definitions – Public Relations in Popular Culture – Growth of Public Relations – The History of Modern Public Relations – Pioneers of Modern Public Relations – Public Relations Agency – Roles and Functions for Public Relations – Strategic communication, Marketing Communications, Crisis Management, Research and Strategic Planning etc.

– Public Relations Tool Kit – Integration of Public Relations and Marketing – Globalization and PR practices – Ethics and Laws in Public Relations – PR for Public Good – Characteristics of a PR practitioner – The PR Practitioner as gatekeeper – Organisational communication – Internal and External communication – PR campaigns – Professional organizations – Professional standards and Code of ethics

– Principles of Influence – Management Models – The Four models of Grunig and Hunt –The press agentry/ publicity model, The public Information model – The two-way asymmetric model – The two –way symmetric model – Excellence Theory – Image Restoration Theory – Structuring a PR programme – RACE, SWOT and PEST analyses – ROPES model

– Public Relations Writing Strategy and Style – Media Relations in a Digital World – Media Relations in Political Communications – Media Relations in Crisis Situations – Government PR – Information and Public Relations Department of Kerala – Social Media and Emerging Technologies in PR – Social Network Theory

– Gamification – Corporate Communication – Corporate Identity – Corporate reputation/image – Integrated Communication – Stakeholder Communication – Campaign Management – Corporate Social Responsibility – Community Relations -Employee Relations – Corporate Culture.

Mode of Examination for Public Relations Officer

Mode of Examination – Descriptive Test based on the qualifications prescribed for the post.
Medium of Questions – English
Total Marks – 100
Duration of Examination – Two hours

Part I :
Translation from English to Malayalam
Translation from Malayalam to English
Preparation of press release
Part II – Public relations subjects
Part III – Temple affiars, Hindu culture, Customs and Traditions, Various Devaswom Boards

Download KDRB PRO Syllabus

Public Relations Officer Syllabus – https://www.syllabus.gen.in/uploads/pdf2024/3403-s.pdf